Business Management (Marketing) BA Honours

Combining business management with the marketing flair needed to demonstrate the quality of brands and products.


3 years full-time




$11,300 (CA) $15,800 (INT)

Course Summary

This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise. Through workshops, role-plays, problem solving exercises and analysing case studies, you’ll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success. In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you’ll develop are needed across almost every business and governmental sector, as well as third party organisations. Developing a business acumen Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career. Overt the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations. During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team. A broad career path you’ll receive support – from your Personal Tutor to your Graduate Academic Assistant, each one has studied your subject and will provide the support you need based on their first hand experience. If you need a little help with writing, numeracy or library skills, we can help with that too. Once you graduate, you could be working in a range of organisations such as Western Union, Emirates, Kimberley Clark and more. Previously, our graduates have gone on to work with the likes of UASC (United Arab Shipping Company). However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and our enterprise hub means that we’ll support you along the way.

Course Content

You will develop essential skills and knowledge in business management and learn essential business issues. You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in: Stakeholders: their expectations and behaviour. The environment of business and its impact on strategy. Design, production and distribution of products and services Business resources: acquisition, application and control. Business process: planning, improvement and control.

Scroll to Top