Digital Media BA Honours

There’s never been a better time to start your career in digital media


3 years full-time




$11,300 (CA) $15,800 (INT)

Course Summary

Our digital media course has been especially designed to meet the skills and demands of the fast-moving creative industries. Combining theoretical knowledge and practical skills, you gain skills in areas such as new media, video production, website design, culture and more. Taught in the University’s cutting-edge digital media suites, practice-based work includes video production, web design and HTML programming, data visualisation and smart environments. Great emphasis is also given to the management and analysis of social media platforms, with APIs and other sources used to present and assess social data. You’ll be taught by experienced technical tutors who know the industry inside out. They will guide through a series of modules like the compulsory Digital Media Practice module, which focuses on production methods: video, sound recording and mixing, advanced post-production, and many more. At the end of the module you’ll produce a creative and adaptive piece of work that puts theory to practice. Studies in digital media can lead to a range of exciting careers. You’ll find that graduates with a digital media degree are highly sought after in the fields of social media, marketing, e-commerce and content production, to highlight just a few. You’ll apply the skills and theory learned in our media suites, which are equipped to the latest industry standard. The Kit Hub houses a vast collection of art and media-based equipment that you can borrow to help with relevant modules. You’ll also gain certifications in Adobe, Apple, and Avid editing software alongside experience in API and analytics. Your project outputs can include though are not limited to: live campaigns, viral videos, platforms, games, exhibitions, and more. We also give you the option of a work placement in CA creative industries as part of the course, ensuring the skills you learn are put into practice. While you’re learning, you’ll be matched with a Personal Tutor directly related to your course. You’ll also get support from our Student Learning and Graduate Academic Assistants, who have experience in your subject area. You’ll also be in touch with our technicians who work to support you in our specialised facilities on all your projects and coursework. Whether your goal is to work in social media as an analyst or strategist, work in a creative agency as an account director, or work as a content curator, this is the course for you!

Course Content

Theoretical topics of study include: Gender, identity and new media, spatiality and new media, blogging cultures, open and collaborative cultures, immersive and smart environments, social, locative and mobile media. Practice-based work includes: Video production, website design, information design and editing using Abode Creative Suite, Avid and Apple software, visualisation and informatics, smart environments design. Throughout the course emphasis is given to producing creative works of a professional, industry-standard and high-quality finish. Projects and briefs, tools and facilities provided meet these standards. You will acquire a broad range of creative skills during the degree, including: Visual communication skills for print and online, The knowledge to deploy social media platforms appropriate to audiences, Adaptability to new technologies and software. HTML programming, Writing for screen and multiple online platforms, Understanding different ways of campaigning and promotion using social media platforms. Competence in media production, Content management, dissemination and campaigning, Storytelling on multiple platforms. Course structure: Each year is made up of four 30-credit modules. In Year One students receive an introduction to Digital Media with four compulsory modules – two theoretical and two practical. In Year Two you can choose one optional module alongside three compulsory, with one of these options providing the chance to do an industry placement. During Year Three you will undertake an individual project and dissertation alongside two additional compulsory modules, with the fourth an optional module.

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