Marketing BA Honours

As digital and social media merge with traditional communication methods, there’s never been a more exciting time to pursue a career in marketing.


3 years full-time




$11,300 (CA) $15,800 (INT)

Course Summary

Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing, and number of local authorities. As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field. You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You’ll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response. Build your hands-on experience and develop your business skills. You’ll get plenty of support throughout your studies – and our specialist librarians are also on hand to give you any additional support you need to excel in your marketing degree. You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options. You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree. When it comes to support, you’ll be matched with a Personal Tutor to get the backing you need. You’ll also get support from our Student Learning and Graduate Academic Assistants who have personal experience in your subject. Our BA Marketing is one of the marketing courses recognised by the Chartered Institute of Marketing (CIM), and if you receive a 2:2 (or higher) at graduation, you’ll be able to apply for the CIM Professional Diploma in Marketing (Level 6) without the standard requirement of gaining a CIM Certificate in Marketing. CIM qualifications are highly sought after by employers, which means you’ll be receiving the best opportunities for a successful marketing career.

Course Content

The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands. In Year 2 you will also get the chance to tailor you degree by choosing either our New Product Development and Innovation module or Advertising and Sales Promotion and either the Customer Engagement Marketing module or Entrepreneurial Marketing. In Year 3 you will study three compulsory modules in Marketing Strategy and Planning, Services Marketing Management and Global and Cross-cultural Marketing. You will also be able to choose two options from a wider list of specialist marketing modules. To enhance your learning experience you will be provided with a handbook for each module.

Scroll to Top