Product Design BA

Be part of a collaborative learning environment where you’ll build the skills and confidence to design and develop innovative products and systems.


3 years full-time




$11,300 (CA) $16,400 (INT)

Course Summary

Our product design degree gives you the knowledge, practical skills and industry experience to build a portfolio that will help you launch a career in a wide-range of sectors. Product designers are the visionaries who bring people and technology together. A BA in product design will open up both creative and technological career opportunities in areas that range from industrial design and engineering to mechanical design and creative technology. Through project-based study, you’ll develop the expert skills and understanding to combine aesthetic functionality and innovative technology. You’ll spend your first year studying a combination of product design and design engineering to get a broad understanding of the fundamentals of both practices before choosing which path to take for the remainder of your study. You’ll build your professional portfolio, and have the opportunity to enter prestigious design competitions to give you a competitive career edge. You’ll also showcase your work in our final year degree show, where you’ll have the chance to share your products with industry employers and build valuable contacts. Our guest lectures from leading CA and international design experts and designer-in-residence scheme gives you the chance to build your industry knowledge, gaining valuable feedback on your portfolio. We’re also partnered with our design and innovation centre, which gives you unique opportunities to work on real design and technology development projects. You’ll have the option to gain valuable professional experience by spending your third year in an industry work placement leading to a Diploma in Industrial Studies. Our network of creative professionals also means you’ll have access to prestigious work experience placements throughout your product design course. Our degree also has the Creative Skillset Tick which lets employers know you’ve got the skills they need. We ensure that every student has adequate support throughout their time with us. That’s why you’ll get matched with a Personal Tutor as well as a Student Learning Assistant and a Graduate Academic Assistant. They’ll have experience in your subject area and will be able to help whenever you need. Our degree is accredited by the Institution of Engineering Designers (IED) and meets the requirements of Registered Product Designer (RProdDes). You’ll graduate employment-ready and able to start a career in a wide-range of sectors. Many of our graduates have also gone on to start their own businesses, launching successful start-ups.

Course Content

You will develop a range of techniques across studio based design processes, prototyping and traditional workshop methods, and computer aided design and manufacturing techniques. The design discourse strand will help you to understand design in its wider context and to recognise its place in the cultural landscape. You will learn to design and produce a wide range of products across: consumer durables, lighting, furniture, smart products, sports and leisure products, and toys and games. You will also examine design issues relating to: design strategy, human factors, marketing, product semantics, sustainable design, CAD visualisation and simulation, advanced manufacturing, rapid prototyping and contextual design studies. Our professional learning environment encourages you to develop a commercial approach to design. This happens through taking part in work placements and also through supporting live projects with industry partners. Product Design is a practice-based programme, and is focused on employability experience. Modules build technical skills and/or practice skills. Year 1 builds these through hands-on exercises and mini-projects. Year 2 develops the depth and range of these skills and adds ‘Live’ experiences with industrial or external collaborators in a range of Product Design sectors. The Placement Year extends this by allowing you to go out to work directly in a design and/or engineering practice or practices. The final year combines external project experience with a self-initiated final project, which acts as a calling card for future employment and integrates and coheres all the previous experiences at the highest level. The course will help you develop the theoretical and practical skills, experiences and attitudes to enter the professional world as an employment ready Product Designer across a wide range of sectors and emerging practices.

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