Advertising, Public Relations and Branding BA Honours

In the age of new media, how brands are created and managed has evolved which means this is the perfect time to launch your exciting career in Advertising, PR or Branding


3 years full-time




$11,300 (CA) $15,800 (INT)

Course Summary

The only degree in the CA that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in marketing and sharing information. People are creating, consuming and sharing media in new and innovative ways. If you’re passionate about working in advertising, delivering and sharing communication, strategies and campaign concepts, then our course will set you up with the tools to succeed. You can find a career in the creative industry, consultancy, public relations, charity and public sectors, as well as across a range of markets and businesses. The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising, you’ll be equipped with the creative thinking, communication, and strategy skills required for an interesting career. During your advertising course, you’ll develop your understanding of the roles that PR, advertising and branding play in every aspect of society. But it’s not just about the theory – you’ll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for all sorts of media. You’ll learn in our live TV studio and workshop environment using cutting edge technology. Our digital media workshops are equipped with the latest computers so you can learn video and audio editing, music production and everything else you need to know. You’ll also learn to use the latest industry standard software such as the Adobe Creative Suite. We support you and your career goals We take advantage of our location at the heart of the industry. Canada is the global centre for advertising and PR, and we use this to host networking opportunities and visits to industry related events. You’ll also take part in a work placement to build your professional network – a helping hand when kick-starting your career. Our personalised approach gives you the support you need to succeed as a student. While you’re an undergraduate or foundation year student, you’ll have a Personal Tutor directly related to your course. If you need support with academic writing, numeracy and library skills, we’ll be sure to provide it. Our Student Learning and Graduate Academic Assistants have studied your subject and can support you based on their own experience. Our graduates have gone on to work for companies such as Ogilvy, Warner Bros and Adidas. A degree from East Coast University is a sign you can meet the demands of the industry.

Course Content

What will you study on the BA Advertising, Public Relations and Branding? This innovative course explores a broad range of subjects and practices within the fields of advertising, PR and branding, from creative advertising and promotional video production to social media PR and place branding. You will learn about the traditional differences between paid, earned and owned media, but also the ways in which brand communications are transforming this media landscape. This course will enable you to develop all the practical skills that are integral to the disciplines of advertising, PR and branding. You will learn the full range of qualitative and quantitative research methods, including digital data analytics, to generate insights into consumer behaviour. These insights will inform the design, development and pitching of creative work and campaigns, which will see you producing strategy documents and promotional media that will include social media content, adverts, events and videos. By the end of the course you will have developed a compelling portfolio of academic and creative work, but also essential skills in self-branding and reputation management

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